The pricing panel

Every product and job in Sunday Maker has a pricing panel that takes your cost-per-unit as a starting point and helps you arrive at a sell price. There are three modes:

Cost-plus pricing

The most common approach for makers. You set a target margin percentage and Sunday Maker calculates the sell price that achieves it.

Sell price = cost ÷ (1 - margin%)

For example: a tumbler that costs $10.85 to make at a 55% margin → sell price of $24.11. That means 55% of every $24.11 sale is gross profit, and 45% covers your production cost.

A few margin benchmarks to orient yourself:

• Under 40% — tight; may not cover overhead, time, and platform fees
• 40–55% — healthy for most physical product businesses
• 55–70% — strong; gives you room for discounts, platform fees, and slow periods
• Over 70% — premium positioning; requires the product or brand to support it

Market price mode

You set a price you've seen in the market (what competitors charge, what your customers expect to pay) and Sunday Maker calculates the margin you'd achieve at that price. Useful for sanity-checking: if the market price gives you a 20% margin, you either need to reduce your costs or reconsider the product.

Break-even mode

Shows you the minimum sell price that covers your production cost at zero margin. Useful for understanding your floor — the price below which you're losing money. Never sell below this number.

Channel fees

Platform fees eat into your margin — Etsy charges ~6.5% transaction fee plus a listing fee, Shopify takes a percentage, wholesale buyers expect 40–50% off retail. Sunday Maker's pricing panel includes a channel fee field so the suggested price accounts for what the platform takes.

Set up your selling channels in Settings → My Business so they're available in every job's pricing panel without re-entering them each time.

Wholesale vs retail

If you sell both retail and wholesale, you'll typically want two price points: a retail price at your full margin, and a wholesale price at a lower margin (often 50% of retail). You can model both in the same job by running the pricing panel at two different margin targets and noting both.

One thing to remember

Sunday Maker's suggested price is based on your production cost and your target margin. It doesn't know your overhead (studio rent, software subscriptions, electricity) or your time spent on business tasks beyond direct production. Those costs should inform the margin you set — a higher overhead requires a higher margin to actually be profitable. Sunday Maker gives you the production cost truth; what you do with it is up to you.