Why channel fees matter
Platform fees are silent margin killers. A 6.5% Etsy transaction fee on a $25 tumbler is $1.63 — that's $1.63 that doesn't go to you, and it compounds across every sale. If you're pricing without accounting for it, your real margin is lower than you think.
Sunday Maker lets you define your selling channels with their fee structures so every job automatically calculates your net sell price — what you actually keep after the platform takes its cut.
Setting up selling channels
Go to Settings → My Business and add your selling channels. For each channel, enter:
- Channel name — "Etsy", "Shopify", "Local market", "Wholesale", etc.
- Fee percentage — the platform's transaction or selling fee
- Fixed fee per transaction — if applicable (Etsy charges $0.20 listing fee, for example)
Once set up, your channels appear as options in the job pricing panel so you can see your net price for each one.
Common platform fees (as of 2025)
- Etsy — 6.5% transaction fee + $0.20 listing fee + payment processing (~3% + $0.25)
- Shopify — 0% transaction fee (if using Shopify Payments) + 2.4–2.9% payment processing depending on plan
- Amazon Handmade — 15% referral fee
- In-person / craft market — typically 0% platform fee, but factor in booth fee amortized across sales
- Wholesale — typically 50% off retail (effectively a 50% "fee" on your retail price)
Always verify current fee structures directly with the platform — fees change.
Wholesale pricing
Wholesale buyers typically expect to pay 50% of your retail price — and then mark it up to retail themselves. This means your wholesale margin needs to be high enough at 50% of retail to still be profitable. If your retail price is $24 and wholesale is $12, you need to make sure $12 covers your production cost with room left over.
A common rule of thumb: your production cost should be no more than 25–30% of your retail price to make wholesale viable. If your cost is $10 and retail is $24 (42% cost ratio), wholesale at $12 gives you only $2 margin — often not enough once overhead is factored in.
In-person markets and events
Craft markets have no transaction fees but have booth costs. To factor in booth fees, estimate how many units you'll sell at the event, divide your booth cost by that number, and add it to your cost per unit for that event's pricing calculation. A $150 booth where you sell 30 items = $5 per item in booth cost.